Northwind

The control plane for
internal operations

Turn your data warehouse into governed internal tools — built by the people who use them, trusted by the people who run on them.

Seed round · 2026 · Confidential

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The problem

Companies run on internal tools that nobody trusts.

Operations lives in spreadsheets, Retool one-offs, and Slack threads. Every change is a data-team ticket — and the backlog is measured in weeks.

40%

of data-team time spent on internal CRUD apps instead of analysis¹

3.2 wks

median wait for an ops tool change to ship through engineering

disconnected internal tools at the average 200-person company

"Half my analysts are now a help desk for the ops team. We can't hire our way out of it."

— Head of Data, Series-B logistics company

The solution

Northwind makes the warehouse operable.

Connect Snowflake, BigQuery, or Postgres. Operators build the tools they need on live, governed data — no engineering ticket, no data copy, no shadow database.

⌘

Build

Drag-and-drop apps over live tables. Forms, queues, approvals, dashboards — writing back to the warehouse safely.

⛨

Govern

Row- and column-level policies, SSO, and a full audit log. Who changed what, when, and why — by default.

↺

Trust

Every app and every write is versioned. Preview changes, ship behind approval, roll back in one click.

↓ how a write actually flows

How a write flows

Governed by construction.

An operator action is a policy-checked, audited, reversible transaction — not a raw SQL update.

# northwind policy — refund_queue.app
write refunds:
  table:    finance.refunds
  who:      role in [ops_lead, finance]      # SSO group
  guard:    amount <= 500 or approval(finance_manager)
  audit:    actor, before, after, reason     # always on
  rollback: enabled                          # one click, any version

Operator→ Policy check→ Approval→ Warehouse write→ Audit + version

The market

Internal tooling is a budget line, not a niche.

Spend is shifting from build-it-yourself and low-code point tools toward governed, warehouse-native platforms.

SOM

SAM

TAM

$48B TAM
Internal tools + analytics applications, worldwide

$9B SAM
Mid-market warehouse-native app tooling

$420M SOM
Obtainable in 3 years at current motion

Bottom-up: ~60,000 mid-market companies on a cloud warehouse × ~$40K ACV.

Sources: company estimates triangulated from Gartner low-code & dbt Labs warehouse-adoption figures. ¹ Northwind discovery research, n=30.

Traction

Pulling, not pushing.

Live since January. Twelve design partners, five paying, zero churn — and expansion inside every paying account.

$182K

ARR

22%

MoM growth (last 4 mo.)

131%

net revenue retention

logos churned

$4KJan

$6KFeb

$9KMar

$12KApr

$15KMay

$18KJun

Monthly recurring revenue · 2026

Trusted by ops & data teams at Cargoflow Meridian Health Tess & Co. Halyard Labs Brightline

The ask

Raising a $4M seed to reach $2M ARR.

18 months of runway to a Series-A-ready business: repeatable GTM, SOC 2, and warehouse-native depth no point tool can match.

Use of funds

Engineering & product60%
Go-to-market25%
Security & ops15%

Milestones to Series A

$2M ARR · 40 paying accounts
Self-serve onboarding, < 1-day time-to-value
SOC 2 Type II & enterprise SSO/SCIM
BigQuery + Databricks connectors GA

Team: Priya Nair (CEO, ex-Stripe payments infra) & Marcus Hale (CTO, ex-Looker query engine). Together we've shipped governance tooling to thousands of teams.